Aromatic

Aromatic fragrances are herbal and bracing, the smell of a Mediterranean hillside: lavender, rosemary and sage over bergamot, cedar and dry wood. There are 11, worn mostly by men and unisex wearers. They feel clean and confident rather than sweet, good for daytime, work and the shoulder seasons when it is neither hot nor cold.

This is the family to reach for if you like a classic barbershop freshness with a green edge. Reggio Calabria and Venezia are worth a look. The 70 ml bottle is £35.00, delivered across the UK in four to ten days, free over £79.